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Snow, C. Emerald Group Publishing Limited. Please share your general feedback. You can start or join in a discussion here. Visit emeraldpublishing. Findings — While governments initiated the official practice of public diplomacy during the cold war, there are a host of new unofficial players in the field today — in the US and other countries — with competing national and international interests. Please note you might not have access to this content. You may be able to access this content by login via Shibboleth, Open Athens or with your Emerald account.

The New Public Diplomacy by Joseph S. Nye, Jr. - Project Syndicate

If you would like to contact us about accessing this content, click the button and fill out the form. They also contest over airspace, leading to an increasing number of cases where fighter jets of the countries fly simultaneously in the disputed airspace.

Participants were then randomly assigned a message from each side of the disputing countries, which adopted one of the following tones: denouncing the other side, self-promoting itself, or remaining silent. The favorability of a state that remains silent in face of a silent opponent is about 1. Kohama, Inamasu and Tago found that the effect of the messages is mediated primarily by the perceived legitimacy and sense of secrecy.

One-sided denouncement generates an impression that the denouncing state is acting legitimately for its own defense. These results suggest that countries commit verbal denouncements not necessarily to gain support from international society but rather to avoid the loss from being denounced.

Figure 1. Mean support level for different advocacy message Japan experiment.

Public diplomacy

Figure drawn by using replication dataset of Kohama, Inamasu, and Tago A similar trend i. These expected verbal accusation effects are clearly observable only in the American public toward the Japanese and in the South Korean toward the Chinese see the upper left and lower right cells. Information produced by the Japanese can be convincing in the United States and thus denouncement actually works. For Chinese information, the same was true in the Republic of Korea.

They may suggest that one-shot government public diplomacy in this particular case, advocacy by public announcement will be heavily influenced by a long-term, national-branding effort. Figure 2. Effects of key treatment effects calculated by OLS regression U.

Smart Power: Approach to New Public Diplomacy

Note : The upper panels show results in South Korea, and the lower panels show those in the United States. The positive value indicates that respondents rated China or Japan more favorably, in comparison with the case where both China and Japan remained silent. Public diplomacy is an important emerging topic for scholars of international relations and foreign policy analysis. For instance, in this age of new public diplomacy, nongovernmental agencies, private companies, volunteer groups, or even an individual can affect the process of public communication beyond the border.

Bibliographic Information

Propaganda done solely by the government could have been the core of public diplomacy, but that is probably no longer the case. On this particular point, qualitative text analysis and experimental approaches promise a more empirical analysis of new public diplomacy.

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